“Everything at home looks good.”
Friendly by design.
Useful by nature.
A compact identity system for a home robotics brand that should feel approachable, tactile and quietly technical.
01 / LOGO
The AERU mark is a soft circular face built from two sensor dots and a shallow smile. It signals machine intelligence without leaning on sci-fi clichés.
02 / COLOR
INK#0D0F0DPrimary text / dark fields
PAPER#F1EFE7Primary canvas
SIGNAL#DDFE4AActions / live states
CLAY#C46642Warm secondary accent
03 / TYPE
DISPLAY / SYSTEM GROTESKHelpful machines
Helpful machines
for real life.
BODY / HUMANIST SANS
AERU uses a neutral system grotesk stack for speed and broad compatibility. Headlines are large, compressed by layout, and slightly tracked. Body text stays conversational and roomy.
04 / VOICE
“A little help is on the way.”
“Camera off. Home map stays local.”
“Send AERU to the kitchen.”
05 / IMAGERY
Prefer real rooms, human scale, slightly imperfect moments and daylight. The robot should feel like part of the scene rather than the center of a technology demo.